5 figures that prove that Europeans are (really) addicted to coffee

A cup of coffee delicately resting on a marble counter in Rome, a coffee pot smoking its vapors in the air of a Parisian bistro, a arabica flowing slowly through the filter of an Oslo coffee maker. The love of coffee is everywhere Europe. A daily ballet that resonates every morning, at every break, across the continent.

In each paycoffee tells a story. There is not just one type of coffee in Europe, but millions of consumersa thousand ways to prepare it, to drink it, but only one result: the pleasure of enjoying a good coffee.

Today, the experts at Méo rely on five key figures, indicators that demonstrate that Europe remains the beating heart of the global coffee market.

1) 70% of Europeans consume coffee every day: more than a drink, a ritual

Seven out of ten Europeans. It’s impressive.

Every morning millions of cups rise at almost the same time.

Coffee is a universal ritual, it can be found everywhere: at home, in the office, in the corridors of the subway. Morning coffee is often the first sensation of the day. It has become a symbol of productivity and pleasure.

In the companiescoffee is a real moment of social sharingthe opportunity to exchange, to breathe. On the terrace it becomes the obvious ally for a relaxing break.

The cafeteria is a point of reference the daily life of Europeansalthough the ways of consume they are not the same.

The weight of the European coffee market

The coffee market The European is colossal. Millions of consumers, lovers and connoisseurs of coffee. THE brands reinvent yourself, among traditions and new experiences, specialty coffees they are becoming more and more attractive.

A market that remains demanding. Consumers want to know the origintraceability, production conditions.

2) 30% of the world’s coffee is consumed in Europe

Europe is the largest coffee market in the world. A third of the coffee produced each year ends up in cups around the world. Europe. This represents several million tonnes of coffee imported, roasted and consumed on the continent. It’s this consumption regular and massive which places Europe at the center of the world coffee market, well before North America or Asia.

The European continent it is a land of consumers, not producers

THE coffee production it is mainly produced in Brazil, Colombia, Ethiopia, Kenya or Vietnam. Europe then plays its role in the processing chain: roasting, assembly, distribution.

The coffee economy: between fair trade and innovation

The coffee it is among the best-selling food products in supermarkets and specialized channels. The European market of coffee is estimated at 7 billion euros of turnover.

A consumption dynamic that evolves according to the desires and expectations of consumers. Increasingly demanding, coffee lovers are looking for a experience complete and ethical: organic coffeesfair trade sectors, packaging recyclable, etc.

Chez Distortedthese themes are at the center of our passion for coffee. Certify the quality: a daily commitment to the land and the people.

3) A European consumes on average 5 kg of coffee per year

Five kilos of coffee per year per inhabitant! In other words: every European enjoys it 2 cups a dayall year round. This is an average, so it is important to understand that consumption patterns and habits vary by country.

• Do you know who the biggest coffee consumers are?

If Germany has the largest number of consumers, it is Finland which comes in first place with almost 5 cups per day per inhabitant.

France, Italy, Spain, Germany: how do our neighbors like coffee?

• The French Like this coffee accompanies them all day. At ccream coffee at breakfast, at expressed tight after lunch and a comforting cuppa mid-afternoon. Without forgetting the traditional «caffettino» at the bar or on the terrace.

• In Italy, the espresso it is an art of living. Short, dense, concentrated. And how can you not drool over one cappuccinoa true transalpine delight.

• The Spaniards I love their coffee with a touch of milk “el cafe con leche” in all its forms. The “cortado” is a expressed sweetened or “el cafe con hielo” poured over ice cubes in summer.

• In Germanycoffee culture is more family oriented. THE filter coffee, served in large cups, it is often accompanied by a cake or pastry. The “Kaffeeklatsch”, literally “coffee and gossip moment”, is one of these traditions with family or friends.

A diversified market: new trends in coffee consumption

The news generations redefine the codes. Today, the slow coffee it’s a popular trend, just like stained coffee (and the pleasure of trying latte art), the mochaccinoTHE flat white or even cold beer.

THE specialty coffees are in demand, a journey into taste where each cup reflects the experience and know-how of passionate roasters, like Cafés Méo.

4) In some Northern European countries consumption exceeds 7 kg per inhabitant/year

The Nordic countries they are the undisputed champions of coffee.

Sweden, Finland and Slovenia consume more than 7 kg per yearfollowed closely by Germany and Croatia with their 5 kg.

Coffee culture in the north is a way of life

In Northern Europe it is a philosophy of life. Coffee is shared, it is a true social bond, a moral comfort.

We can see a logical, sociological explanation, the climate is harsh, it’s cold, so what’s more comforting than a good hot coffee?

Over 25% of coffee sales are in the form of pods and capsules

A practical revolution? In just a few years, capsules and pods have conquered Europe. Efficient, fast, accessible. The gesture is simple: insert, press, taste.
Capsules and pods highlight a real change in habits, consumption behavior.

The success of coffee at home

The coffee it is no longer drunk only at the counter or in bars: it can be found in kitchens, offices, hotels, living rooms, etc. Europeans invest in automatic machines, coffee makers and compact coffee makers. The promise is simple: to find, even in your home, the quality of a professional coffee.

This revolution is accompanied by a awareness. Consumers askenvironmental impact of these new formats. The debate going around recycling of capsules has paved the way for new innovations: compostable capsules, biodegradable materials, collection systems.

Europe it’s not just a market, it’s a mosaic of cultures. Each country has shaped its relationship with coffee, connects Europeans, brings together habits, stories, ways of life.

Coffee is no longer just a energyit’s an experience.

So, when you enjoy your next coffee, imagine that somewhere, thousands of kilometers away, a neighbor is also preparing it enjoy the coffee he needs.